Lisa Hall is the name behind the bespoke quirky label ‘Madame Hall’ whose collection was showcased this year at Lakme Fashion Week. It was her personal instagram account which inspired me to do this photo story. I don’t really adhere the conventional idea of fashion where it changes with seasons as I feel it should be more about self-expression & how you feel rather than what people think. Lisa’s idea of fashion & style is also kind of similar as she’s not into following regular trends but always curious to create what she feels like. Her choice of colors, patterns, prints & materials is truly one of a kind just like her personal story. Lisa is from Sydney, Australia & now she is living in Bhuj from past 5 years as she fell in love with the textiles & embroideries of Kutch. Unlike other western designers who travel to India in search of inspiration & fabrics, Lisa is here to stay.
For this photo story I wanted to shoot in the streets of Bhuj using the old broken doors & rust like backdrops of Aina Mahal which is very close to Lisa’s design studio made a perfect backdrop for shooting her colorful bohemian clothes. Lisa curated & styled each look for this story. She has fabulous eye for details & penchant for traditional gujarati jewels which beautifully blends with her designs. Lisa always happily poses wearing her designs & her instagram account is full of that, visual treat for all boho lovers.
To know more about her label Madame Hall & details about her latest collection visit www.madamehall.com
Photographs & text by Abhimanyu Singh Rathore